吉兰丹大学哥市分校华文学会成立宗旨为向各族群宣扬中华文化同时促进种族团结。此外，我们也朝着培育富有智慧的新一代，共同建立美好的社会向目标前进。我们华文学会有着长远的方向就是丹愿一家子，不分种族，为马来西亚華人文化发扬光大迈向创意时代大海造就文化归属感，让丹大华学成为丹大社团的楷模。

通过各类的活动来宣传中华文化，让当地的人民更加了解中华文化，同时也让在校的华裔子弟能够有机会学习处事待人的方式。借此，也让身在友族同胞较多的吉兰丹大学的华裔能够感受到家的氛围及熟悉的感觉。

The Mandarin Language Society of University Malaysia Kelantan City Campus (UMKPC) aims to promote Chinese culture and national unity and harmony. In addition, the Society is moving towards the goal of cultivating a new generation of talents and building the society together. The Society's long-term goal is to create a sense of belonging, regardless of racial, ethnic or religious background, as well as serving as a positive role model at UMK.

Through organizing a variety of events, the Society hopes to introduce more aspects of the Chinese culture to students of all races and ethnicities. At the same time, the ethnic Chinese students are given a great opportunity to learn and enhance their soft skills which prepare them for the future. The Society also works hard on making the ethnic Chinese students feel at home at UMK.